This is a pencil drawing of our ident, Shadow Pictures. After feedback, we decided to change the font of the ident. I feel as though this font fits more into the genre of our opening film sequence. Without it, our ident could give off the wrong interpretation for our audience and make them feel as though the genre is different to the one we are trying to portray (horror). The font looks sharper and scarier. This is perfectly appropriate for our chosen genre.
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