Our specific target audience, after research, would be males and females aged between 15 and 25. This is due to our genre of our film opening and the level of violence. As a result, our film classification is a 15. We think this is appropriate as our opening sequence includes blood and dead bodies.
We decided to have a horror genre and limit our age limit because, after our survey, we realised horror was the most popular genre for people of this age group. As we want a mass audience, we thought it would be best to appeal to a wide age range, all at once, with their favorite genre.
It is also the easiest age range for us to appeal to as we are part of that age range. This means we know what they like and what appeals to this. Consequently, this leaves us in a prime position to appeal to our audience the best we can.
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